Today Adobe introduced its first open source type family, a set of sans serif text fonts based on Morris Fuller Benton’s gothic forms, especially Franklin Gothic, released by the American Type Founders Company (ATF) in 1902, and News Gothic, released in 1908. Adobe’s Paul Hunt wanted to “create a set of fonts that would be both legible in short UI labels, as well as being comfortable to read in longer passages of text on screen and in print.” Hunt didn’t intend to copy specific features from these types, but instead, he “sought to achieve a similar visual simplicity by paring each glyph to its most essential form.”
Interesting that Hunt would choose the Benton types, as opposed to any of the array of sans serif possibilities available today. News Gothic, used for the opening crawls of the Star Wars movies, was found to be the most legible typeface in a 1912 type legibility study done by Barbara Roethlein at Clark University. “If legibility is to be our sole criterion of excellence of typeface,” Roethlein wrote, “News Gothic must be regarded as our nearest approximation to an ideal face, in so far as the present investigation is able to decide this question.”
Morris Benton was 36 years old when News Gothic came out in 1908, and had two young daughters, aged ten and six and no doubt learning to read. He hadn’t yet formally initiated the legibility studies he would pursue for designing Century Schoolbook (1918–1921), but he must have studied or at least discussed Louis Emile Javal’s 1879 type legibility test results with his father, who used them to collaborate with Theodore Lowe De Vinne on the Century Roman type, designed for De Vinne’s magazine The Century, and first used in 1896. Apparently Javal had said that “the most legible type is also the most beautiful.”
And apparently Adobe’s Paul Hunt agreed.
Some of Morris Benton’s gothic types: